Taste Amazing
Peanut Butter & Co.
For generations, peanut butter, that paragon of comfort foods, slumbered. Snoozed in pantries. Dozed in lunchboxes. Then, one day, thanks to a zealot named Lee Zalban, it went all Rip Van Winkle on us. For it was he who created a remarkable new line of flavored peanut butters, and with it, a whole new era of peanut butter enjoyment. We redefined his brand and helped him tell his story by creating his first national TV campaign.
For generations, peanut butter, that paragon of comfort foods, slumbered. Snoozed in pantries. Dozed in lunchboxes. Then, one day, thanks to a zealot named Lee Zalban, it went all Rip Van Winkle on us. For it was he who created a remarkable new line of flavored peanut butters, and with it, a whole new era of peanut butter enjoyment. We redefined his brand and helped him tell his story by creating his first national TV campaign.
For generations, peanut butter, that paragon of comfort foods, slumbered. Snoozed in pantries. Dozed in lunchboxes. Then, one day, thanks to a zealot named Lee Zalban, it went all Rip Van Winkle on us. For it was he who created a remarkable new line of flavored peanut butters, and with it, a whole new era of peanut butter enjoyment. We redefined his brand and helped him tell his story by creating his first national TV campaign.