While peanuts have a firmly established place in the food landscape, they were being challenged by (relative) newcomers like almonds and pistachios. We created a campaign and position that put peanuts’ natural goodness and healthfulness front and center – all built around the green growing goodness of their plant-based power.

While peanuts have a firmly established place in the food landscape, they were being challenged by (relative) newcomers like almonds and pistachios. We created a campaign and position that put peanuts’ natural goodness and healthfulness front and center – all built around the green growing goodness of their plant-based power.

While peanuts have a firmly established place in the food landscape, they were being challenged by (relative) newcomers like almonds and pistachios. We created a campaign and position that put peanuts’ natural goodness and healthfulness front and center – all built around the green growing goodness of their plant-based power.

While peanuts have a firmly established place in the food landscape, they were being challenged by (relative) newcomers like almonds and pistachios. We created a campaign and position that put peanuts’ natural goodness and healthfulness front and center – all built around the green growing goodness of their plant-based power.