Luck, unfortunately, does not count as financial planning.
We humans are generally so predictable. How many of us labor under the impression that somehow luck will save us? That a financial tooth fairy will magically appear and all our worries will go away. When what we really need is a little guidance. We believed our client, First NBC, might help grow deposits by offering customers a free personal financial profile. Our campaign struck a chord, and not only helped grow deposited income, but gained new customers as well.