Howard Luck Gossage
He didn’t work for us. We didn’t know him. But somehow, we feel indebted. Known as “The Socrates of San Francisco,” Gossage
was a relentlessly innovative ad man, whose unorthodox ideas and philiosophy were often decades ahead of their time. Here’s one of his quotes that has always resonated with
us: “People pay attention to what they’re interested in. Occasionally, that’s an ad.” Truer words were never spoken.