National Peanut Board
We think it's preferable to have a conversation with people, not a monologue. We respect our audience's intellect, and are unfailingly rewarded for it. Over time, our work for the National Peanut Board has established a definite personality that consumers have come to know - and in some cases, even love. Ads like this one have run in the New York City subways for the last ten years, and earned a lot of attention. This email from Sara H., is fairly typical: "I love your 'Do we forget about peanut butter' ad. I chuckled at first, but then made sure to add peanut butter to my shopping list. It's been too long since I had a PB&J sandwich!" Damn straight, Sara.