Courage Personified

Tuskegee. Selma. Montgomery. The mere mention of these places stirs powerful feelings. Knowing their place in the history of America's Civil Rights movement, this is perfectly understandable. We took three independent national historic sites that had operated autonomously and linked them under the banner, Freedom Ground. This new handle provides thematic glue and allows each site to work in harmony with the others. Ultimately, this vision is about economic development as much as it is about tourism. We see Freedom Ground not just as a marketing handle, but as a rallying cry for the people and communities involved.

Tuskegee. Selma. Montgomery. The mere mention of these places stirs powerful feelings. Knowing their place in the history of America's Civil Rights movement, this is perfectly understandable. We took three independent national historic sites that had operated autonomously and linked them under the banner, Freedom Ground. This new handle provides thematic glue and allows each site to work in harmony with the others. Ultimately, this vision is about economic development as much as it is about tourism. We see Freedom Ground not just as a marketing handle, but as a rallying cry for the people and communities involved.

Tuskegee. Selma. Montgomery. The mere mention of these places stirs powerful feelings. Knowing their place in the history of America's Civil Rights movement, this is perfectly understandable. We took three independent national historic sites that had operated autonomously and linked them under the banner, Freedom Ground. This new handle provides thematic glue and allows each site to work in harmony with the others. Ultimately, this vision is about economic development as much as it is about tourism. We see Freedom Ground not just as a marketing handle, but as a rallying cry for the people and communities involved.